Grocery Outlet Bargain Market exists to save you money. We measure our success by how much you save and we’re fanatical about it. Most of our products are sourced this way. To ensure that the basics – milk, meat, and eggs – are always available at Grocery Outlet, we source them conventionally, like other grocery stores. Because we cannot source these products as excess inventory, the discounts may not be as deep; however, we always price our products at or below the lowest price in town. We think it’s important to provide the basics for your convenience—this way, you save an extra trip, and you know you’re getting the best price. When shopping at Grocery Outlet, compare our pricing to regular grocery stores’ everyday prices by looking for the “Elsewhere Price” on the item’s sign. Our prices are not sale prices and there are no gimmicks—they are the same very low price every day. You will often see savings of up to 50% or more! We call these deals “WOWs”, because that’s what our customers say when they see them.